Hi, I’m Anna. I am a business mentor and executive coach, author and podcast host, mum of two… and I’m here to help leaders and organisations reimagine what ‘success’ looks and feels like.

Welcome, I’m Anna Lundberg.

I am a business mentor, coach and trainer dedicated to guiding leaders and organisations in redefining success and achieving an optimal blend of professional achievement and personal wellbeing.

After excelling academically and graduating from Oxford with a degree in Philosophy, Politics, and Economics, followed by postgraduate studies in International Relations, my career journey took me to Procter & Gamble (P&G).

Here, I honed my skills in brand management, digital marketing, and corporate strategy, working alongside industry giants such as Facebook and Google.

This experience ingrained in me a deep understanding of the corporate world’s demands and the critical importance of effective leadership and communication.

However, a yearning for alignment between my professional role and my personal aspirations led me to transition from the corporate sector. I embarked on a journey of self-discovery and professional development that resulted in establising myself as an independent expert. This path has allowed me to leverage my extensive corporate experience to support organisations and leaders in navigating today’s complex business landscape.

P&G Unilever Reckitt Trinny London Manageable Avado Public

My mission is to empower organisations, leaders, and solopreneurs to craft a vision of success that resonates deeply with their values and aspirations.

Through keynote speaking, workshops, and executive coaching, I share insights and strategies on productivity, engagement, and work-life integration.

My approach combines rigorous business acumen with life coaching and positive psychology, offering a comprehensive perspective on achieving professional excellence and personal fulfilment.

I have completed an ICF-certified coaching programme and a micro-masters in organisational psychology. These qualifications enhance my ability to support leaders and organisations in navigating the complexities of the modern workplace with scientifically-backed strategies and a deep understanding of human behaviour.


Today, my work is driven by the conviction that true success is multifaceted, blending achievement with wellbeing. Whether addressing global audiences, leading workshops, or providing one-on-one coaching, my goal is to inspire sustainable change, fostering environments where individuals and teams can thrive.

I invite you to join me in exploring how we can redefine success together, creating pathways to fulfilment that honour our collective potential and individual uniqueness.

Here’s to crafting a legacy of impactful leadership and meaningful achievement.

Anna Lundberg

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