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Anna S. E. Lundberg

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Travelling back in time: Baking, books, and being satisfied

8 January, 2014 By Anna S E Lundberg 1 Comment

Now I may have mentioned this before but for me the highlight of going to Skansen is actually the bakery and its cinnamon buns. (Skansen is an open-air museum in Stockholm, where you can experience how people lived over the different centuries and in different areas of Sweden.) Kanelbullar are believed to have originated in Sweden (though some sources online seem to claim they come from France – quelle horreur!). We eat them all year round but these days, at least in our family, it’s mostly over the Christmas break that we actually have time to bake them. There’s something so satisfying about kneading the dough, watching it rise, breathing in the warm cinnamon smell that seeps out into the kitchen and beyond.

Skansen bakery, Stockholm
One word: YUM (It’s blurry because I’m shaking in anticipation of the bun-y goodness)

This time, however, Skansen offered more than carbohydrates. Since the Christmas market was on, they had opened up many of the houses that you usually don’t have access to.

In Älvrosgården, a farmstead that looked closed from the outside but into which we anyway ventured, we found a man and a woman playing traditional music in regional costume. The man was playing the violin but the instrument that gave the music its special sound was the woman’s nyckelharpa. The ‘keyed fiddle’ is a Swedish string instrument that dates back to the 14th century, with keys that change the pitch of the string when pressed.

Folk music at Skansen, Stockholm
We sat there for some time listening to waltzes, polkas, and ceremonial marches

In another corner, two ladies sat by the fire, carding wool. This is an old manual process to untangle and clean the wool fibres before spinning it into yarn. My sister and I got to try it when we were little, and somewhere we each have a piece of yarn as proof of our efforts.

The room we were in, in fact, the whole house, was built with thick, heavy beams, the ceiling low and windows small. It was in the early afternoon but still it was dark, inside and out. It could have been depressing, making me feel sorry for my ancestors who lived without central heating or electric light; but the music, the fire, the candlelight filled me instead with a sense of nostalgia.

Keyed fiddle at Skansen, Stockholm

I look around the room I’m in now and there’s a flat screen TV, a pile of Nintendo Wii games, two laptops (okay one is actually on my lap), a tangle of chargers and cables, books, papers, and, well, STUFF.

In fact, yesterday morning for a few hours the internet didn’t work. Naturally I was horrified but then I felt relieved as I started working on my non-internet list of tasks (yes, there are some things you can do without needing to be connected) and then settled onto the couch to write this post. How strangely peaceful everything suddenly seemed, without the incessant vibration of my iPhone.

Leaving the strains of folk music behind us, we went to the printing and bookbinding workshops. My paternal grandfather worked in the printing industry, as a typesetter. He was born in 1905, at a time when Sweden had just six years of compulsory education. When he was 12, his teacher came home to his parents and made the case for Werner to continue his schooling: he was bright, he must be allowed to continue his education. To which his father replied that this was out of the question, “Werner needs to work.” His income was needed to support the family.

My granddad did have some choice in the matter, though. He decided he didn’t want to work outdoors, fearing the cold winters. He chose the printing press, working ten hours a day Monday to Friday and half-days on Saturdays.

Type case at the printing workshop, Skansen, Stockholm
I’ve always been fascinated by Gutenberg, the man who invented the printing press and the movable type printing system in the 15th century. Here you see the wooden box used to store the letters, in their different compartments.

We were shown how the letters (so small, I couldn’t read them) were arranged in the type case, with bigger compartments for the most commonly used letters: a, e, n, r, s, t. The retiree volunteer knew exactly where each letter belonged, explaining that it would have taken a new apprentice seven months to learn – a process that was helped along the way when he inevitably would knock the whole lot onto the floor, and have to sort them all back into the right compartments. My granddad had the idea of drawing up the layout on paper so that he could study it at home. He stayed at the printing press his whole working life.

In the workshop, they had beautiful manuscripts that had been treasured by their owners, put proudly on display, as printing was expensive.

Again my attention comes back to my bookshelves overflowing with mass-printed paperbacks and hardbacks. There are reference books that I never consult but still keep as I think they could be useful. There are self-improvement books full of wisdom on how to be more effective, get things done, be a better leader – all books that I want to re-read at some point. There are ‘coffee table’ books, which I’ve bought for myself or received as gifts. And there are reams and reams of novels, autobiographies, memoirs.

My optimistic goal for this year is to read a book a week. Why is it so hard?! I love reading. And it’s not like we don’t do a lot of it, it’s just in a different form: articles, blogs, tweets, infographics… There’s a kind of false sense of productiveness, at least for me, when I spend hours on the internet reading predictions for the coming year, top ten tips, news of the latest social platform. Curling up with a book, though, feels far too indulgent, like I don’t really have time to take a break.

Town quarter, Skansen, Stockholm
Darkness was setting in as we walked back up the main street of the 19th-century ‘town quarter’

The final stop before leaving Skansen was the tobacco museum. Our reason for going there was, I’m afraid, caffeine-related, with a saffron bun thrown in for good measure; but the tobacco museum is another place that holds special relevance for me. My grandmother, this time on my mum’s side, was one of the few women of her generation who went to university, graduating in 1945. She applied for two jobs and got both of them. The one she chose was that of a “male administrator” at Svenska Tobaksaktiebolaget, originally a government-owned monopoly, which later became Swedish Match. She too worked there until she retired.

Another reminder of how different things are today, how different our expectations are. My grandmother loved mathematics and would happily crunch away at the numbers in the pensions department, day in, day out, with no thought of looking for something else. How unlike the dreaded Generation Y with their expectations of salary, promotions and showers of praise along with constant excitement as well as work-life balance. Though in fact my grandmother did have many of those things: she moved up in the ranks, received a gold watch after 40 years of service, and left the office promptly every day to arrive home in 15 minutes. And, in the end, she was happy. Not such a bad way of life after all. Just a shame it meant working for a tobacco company. Hmm.

Filed Under: Life, Sweden, Travel Tagged With: cinnamon buns, generation y, gutenberg, keyed fiddle, reading, skansen, typesetting

Lucia at Saint Paul’s: bringing light, traditions, and Mary Poppins

14 December, 2013 By Anna S E Lundberg Leave a Comment

In Sweden, as in Denmark, Norway, and Finland, we celebrate Saint Lucia every year on 13th December. This was historically seen as the darkest night of the year, and Saint Lucia was the bringer of light.

There are various versions of the legend of this Sicilian saint, who lived around 300 AD. The essence of the story is that she became a devout Christian, refusing marriage to dedicate herself to a greater cause. Her would-be suitor had her arrested and persecuted, eventually culminating in a gruesome end which may or may not have included being stabbed in the throat, having boiling oil poured over her, and being burned at the stake, as well as ripping out her own eyes.

Today, Sankta Lucia arrives on the morning of 13th December, dressed in a white gown and with a crown of candles on her head, carrying a tray of gingerbread biscuits and saffron buns. (No, it doesn’t make sense to me either, but the buns and biscuits are yummy.)

Last night, the entire Swedish expat population of London descended on St Paul’s, with 2,500 tickets sold in total for a Lucia service in a collaboration between the Church of England and the Church of Sweden.

It’s a tricky balance for the religious establishment to put across their spiritual message to an audience that is rather there for what has become a secular tradition than for a serious message about God. I was pleasantly surprised at how much meaning I found in their words.

In the welcome at the start of the service, we chuckled, embarrassed, as we recognised ourselves in a lamentation on the modern Christmas tradition of “buying things we don’t need to impress people we don’t like”.

In his subsequent address, the Archbishop of Uppsala went on to look at the meaning of tradition: it’s not about holding on to the past, he said; traditions live on precisely because their essence still bears relevance to the modern day. He warned us against getting trapped in our inner feelings and nostalgia.

Lucia, he argued, was someone who refused to play by the rules. She did not accept to be married to the “normal” man chosen for her, and instead was true to herself and to her inner convictions. The message, then, is that we must dare to make our own choices and let others make theirs as well. And that’s a philosophy that I think we can all subscribe to.

The cathedral went dark, except for the flickering light of a few candles placed around the walls as well as two (Pagan?) Christmas trees wrapped in white lights. My eyes welled up as I heard the first strains of the well-known “Sankta Lucia” song from the back of the cathedral. (I was getting trapped in my inner feelings and nostalgia, shame on me.)

A brunette Lucia – all very modern, it used to be only blondes allowed – with a crown of candles led the procession down the aisle, followed by pairs of young women dressed in unflattering nightgowns, each holding a candle and singing in harmony. I was quite disappointed that the handful of men who trailed, as ever, at the back, were not wearing their traditional dunces’ hats as ‘star boys’.

Lucia is an enduring tradition in Sweden, one that we have strong memories of from our childhood and that we continue to celebrate as adults. In my case, I enthusiastically joined in several years at the Swedish church in London, where I would fiddle with my electric candle and systematically take it apart during the service.

lucia-tarna-liten
As a young maid in the Lucia procession at the Swedish Church in London (starting to unscrew the bulb)
Upgraded to an actual Lucia, albeit with electric candles in my hair (it's really much safer for children...!)
Upgraded to an actual Lucia, albeit with electric candles in my hair (it’s really much safer for children…!)

My ever-energetic mum also organised a Lucia procession at my English primary school, roping in my sister’s friends and mine to dress up and parade in front of morning assembly. Unfortunately I came down with the flu so I missed out, though I was allowed to come along to watch.

Fast-forward about 15 years to my first winter in Geneva and I had another opportunity to bring this tradition to life, this time being the actual, official, Lucia. (For young children, anyone who wants to can be Lucia, and there will be several in the same procession; as we get older, it becomes more selective and there are campaigns and elections for the right to wear the sought-after crown.) I almost lost my throne when the crown didn’t fit (as already established, I have a very big cabeza) and another girl said, “Oh, it fits my head,” but I clung on to my queendom and another, larger, crown was found. We took the procession to the Lutheran Church in the Old Town, and so another memory was formed. But, oh dear, I’m getting caught up in inner feelings and nostalgia again.

Bringing light in the cold and dark north is obviously an important message in a region where Seasonal Affective Disorder is a big problem. It’s also a message that can be applied metaphorically to many other situations. The (female) Ambassador of Sweden talked of Lucia as a symbol of light, hope, and courage, and drew the parallel with Nelson Mandela, who won the Nobel Peace Prize in 1993. She also spoke of the winner of the Physics prize this year, Peter W. Higgs, whose theory of how particles acquire mass is fundamental to our very existence.

But no visit to Saint Paul’s Cathedral could take place without all the songs from Mary Poppins playing on repeat in my head, especially since I saw Saving Mr Banks I few weeks ago. So I left the service filled, not with songs of light and Christmas joy, but of Disney’s sugar-sweet nanny and her message – which, in the end, is not so different to the one we got in the church service…

Early each day to the steps of Saint Paul’s
The little old bird woman comes
In her own special way to the people she calls,
“Come, buy my bags full of crumbs;
Come feed the little birds,
Show them you care
And you’ll be glad if you do
Their young ones are hungry
Their nests are so bare
All it takes is tuppence from you

Feed the birds, tuppence a bag
Tuppence, tuppence, tuppence a bag
Feed the birds,” that’s what she cries
While overhead, her birds fill the skies

All around the cathedral, the saints and apostles
Look down as she sells her wares
Although you can’t see it,
You know they are smiling
Each time someone shows that he cares

Though her words are simple and few
Listen, listen, she’s calling to you:
“Feed the birds, tuppence a bag
Tuppence, tuppence, tuppence a bag.”

anna-mary-poppins-st-pauls-cathedral

Filed Under: Life Tagged With: feed the birds, lucia, saint lucia, saint lucy, sankta lucia, st paul's cathedral, swedish church

Ch-ch-changes: What I love most about rivers is…

6 December, 2013 By Anna S E Lundberg Leave a Comment

“You can’t step in the same river twice,” said Pocahontas. Or was it Heraclitus?

Everything changes, even you, despite what Take That may have had to say about it.

We must change or become stagnant, says my dad.

But not all change is good. Change for change’s sake is unlikely to be effective. Don’t change a winning horse. If it aint broke, don’t fix it, as my mum says (- sometimes even if it is broke! Hehe…). Conventional wisdom, it seems, can’t quite make up its mind.

I recently completed a psychometric questionnaire for a job interview, which placed me off the chart in terms of embracing change, adapting to change, driving change – so it seems I’m more in my dad’s camp when it comes to valuing change over stability. I’m at my most creative in situations that are rather unstructured, I enjoy new challenges, and I have zero tolerance for dogmatism. Who wants to do the same thing over and over? Been there, done that, written the tweet.

Digital marketing, then, is a pretty good fit for me. Technology is constantly advancing, consumer behaviour changing, best practices evolving. It’s incredibly stimulating: a never-ending learning curve, an opportunity to evolve along with the changes in the field.

But it’s exhausting! You’re always in flux, working towards a moving target, devouring news across a gazillion platforms to stay on top of the latest developments, always ‘on’.

And, sometimes, the old approach may still be the best one. Building further on the fundamentals you’ve already put in place may be more effective than jumping on the latest #bandwagon.

I think the same is true in life. Being constantly on the lookout for something better is exhausting, too. Life is not always greener on the other side; and, even if it is, what happens when you get to that other side? Is life even greener on another other side? You can get stuck in an ever-continuing spiral of raising the bar, setting your sights ever higher, dreaming new and more ambitious dreams.

Such is human nature. Our desire to innovate, to learn and adapt, has allowed us to survive, and thrive, where other species have faded away. We need only look at the well-documented cases of Kodak and Blackberry for evidence of this phenomenon in the business world.

So to change or not to change, is that the question? Well, a certain amount of change is inevitable. That river is going to change, whether you want it to or not. In fact, you’re going to change whether you mean to or not. You don’t have to like it, but you do have to accept it. And, as with most things in life, the sweet spot is most likely to be found in some balance between stability and change. Yin and yang, consolidation and expansion, continuity and evolution. Such is the delicate seesaw of life.

 

This post was inspired by an article from The Shrink & The Sage in the FT Magazine, Should we embrace change?; as well as by recent discussions with my parents.

Filed Under: Life, Work Tagged With: blackberry, change, digital marketing, heroclitus, is change always good, kodak, stability

Dear London: An Apology

20 November, 2013 By Anna S E Lundberg 4 Comments

Dear London,

As you know, I have made some changes in my life this year. I’ve changed jobs, I’ve changed countries.

When people asked me where I was going, I said, “Oh, it looks like I’m ending up in London,” nose wrinkling, tongue tutting, shoulders shrugging.

Now it’s not that I didn’t like London. I have fond memories of growing up here; of going to Ernest Read Concerts for Children at the Royal Festival Hall, my sister and I wearing matching M&S coats; of queuing up outside nightclubs in a short skirt and open-toe shoes (when I was a little older); of shopping at Topshop at Oxford Circus when I started spending my pocket money on clothes.

And every time I watched Love Actually I would, for a few hours, consider making London my home again.

But when you’ve lived somewhere for two-thirds of your life, it just doesn’t seem so exciting to go back there.

I wanted to go to New York, or to Singapore, darling. Dreams of Broadway and Central Park, of orchids and weekend trips around Asia.

After nine years in quality-of-life bubble Geneva, I wanted excitement. I wanted action. I wanted hot men (or just different men really). I wanted to leave the familiar behind and enter the wide unknown. To begin a new adventure. To infinity and beyond. Or something.

My point, dear friend, is that I misjudged you. Or maybe I misjudged myself. Nine years away have given me a new appreciation of what you have to offer. You are not a second choice or a back-up plan. You are a numero uno, a lead option, a goal to strive for.

Life here is so convenient. Shops are open on Sundays. There is more than one high street, there are more than two department stores. You don’t have to go to the same restaurant every weekend. There are English TV channels as standard. I have access to BBC iPlayer. In fact, people speak English even off the telly.

So much for the basics. But there’s more.

Oh, West End, how could I have forsaken you for the neon lights of Broadway?! Cameron, Andrew, will you ever forgive me?

St Paul’s, Buckingham Palace, London Eye, you are just as beautiful and impressive as the architectural delights of Manhattan and Singapore.

And there are as many songs to be sung in this city as in New York – London Calling, Streets of London, Waterloo (okay not actually about London), Piccadilly Circus (another Swedish one but a goodie), not to mention the classic, Feed the birds, tuppence a bag… London’s Burning as well if you’re feeling dark. Plus, you can say “London, baby!” everywhere you go.

All in all, not a bad place to be.

So London: I’m sorry. I shall speak ill of you no more. I hope you will accept my apology and continue this great new friendship that we have just (re-)begun.

I can’t promise to stay forever, but for now you’ll do nicely.

Affectionately,

Anna

P.S. The apology still stands, even though you tried to kill me with a hail storm this afternoon.

A November afternoon in London
Star Wars, Doctor Who, and Peter Pan fans will notice the second star to the right. Yes, London is magic.

Filed Under: Life, Travel, United Kingdom Tagged With: London, united kingdom

Anna is dreaming of a simpler time

18 November, 2013 By Anna S E Lundberg Leave a Comment

I’ve just realised that I haven’t posted in almost a month. How did that happen?! It’s not like I haven’t been online. In fact, I haven’t been OFF-line, especially since I finally got my new 5S having been iPhone-less for five months since my old one was stolen in Argentina back in June.

Bitstrips comic: Anna can't way to Instagram this meal!
Anna can’t wait to Instagram this meal!

 

I’m not actually sick of the internet, that would be silly! I’m in digital marketing for goodness’ sake. I love the internet. The internet is my friend. I’ve embraced digital in all its glory, both at a professional and at a personal level. And yet. Sitting hunched over my computer, day in, day out, is perhaps not the best thing.

Bitstrips comic: "Anna woke up to a crushing headache"
Anna woke up to a crushing headache

 

Of course it’s not just a question of ergonomics. I read an article the other day lamenting the death of the letter, showcasing some fabulous examples of this old art form including Frida Kahlo’s love letters to Diego Rivera. How many of us still use snail mail? I’ve certainly stopped writing letters, not that mine were ever of any great literary value. Some people insist on sending Christmas cards with a pre-printed message and their name signed at the bottom – a lovely thought, but wouldn’t it be even lovelier if you wrote a bit about how you were doing, included a picture, asked to meet up? Or just put the money that you would have spent on cards towards a charity donation instead. I used to write a diary but I’ve thrown my shameful teenage blabbering away as I’ve gone along. But I do still treasure birthday cards from my grandparents, letters from old friends, little goodbye notes from classmates at secondary school.

I very much doubt that the millions of emails we send these days will be kept for posterity by future generations. Will our grandchildren look back fondly over archives of our Facebook profiles? Flick through our vintage photos of oceans and sunsets? Watch our Vines? Hmm.

Bitstrips comic: Anna is contemplating reality
Anna is contemplating reality

Nowadays, we find it impossible to express ourselves clearly without a smiley 😉 We limit our thoughts to 140 characters. Txt spk leavs u totes confused.com. Couples write public love notes to each other on Facebook. It’s not even enough to watch TV, we have to be tweeting at the same time. And now we’ve taken to using comic strips to tell people what we’re doing or how we’re feeling.

Bitsrips comic: Sometimes Anna blows her own mind
Sometimes Anna blows her own mind

 

How would some of the most famous communication of the past have looked in today’s world? Juliet sends a text message: O R, y r u R? Martin Luther King bitstrips himself and updates his status on Facebook: Martin has a dream. Share with at least ten friends or you’re a racist. The crew of Apollo 13 tweets @Houston we have a #problem. (Feel free to share your own versions of famous conversations!)

Bitstrips comic: Anna immediately regrets inventing time travel
Anna immediately regrets inventing time travel

 

But would it really be better to go back to a simpler time? Sending letters via fat monks who fail to deliver the mail on time, with tragic results? Catching up on the latest gossip only rarely at a country luncheon or a London ball? Keeping our emotions to ourselves as it would be unseemly to tell someone how you actually feel? Maybe not.

A bit of old-fashioned communication wouldn’t hurt, though. Read a book (that’s several sheets of printed bound together in physical form, not a Kindle). Go for a walk with a friend. Smell the roses. Put the iPhone DOWN. Breathe in, breathe out. Ahhhh…

Bitstrips comic: Ahh, the simple things in life
Ahh, the simple things in life

Filed Under: Life Tagged With: bitstrips, digital, internet addiction, online, social media, text messaging

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Anna Lundberg is a success coach and business strategist who helps experienced corporate professionals reimagine success outside of the 9 to 5.

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